Naturalicious Hair Care System – Revolutionizing wash-day

Naturalicious Hair Care System – Revolutionizing wash-day

By Sophia Murphy (

For a naturalista, wash-day can sometimes be a time consuming and grueling task. Hours have to be put aside for detangling, washing, conditioning, drying, and styling. Not to mention all the products and tools needed to get that hair just right. But these days, it can seem alm3 piece systemost impossible for a busy woman to carve out time to take care of herself let alone her hair.

Nobody wants to spend hours on a Friday night or Sunday afternoon dealing with their hair when they could be doing so much more.  If you search online you’ll find numerous wash-day routines that aim to make your wash-day better. While helpful, these regimens are still multi-step processes that can take up most of your valuable day.

What most naturlistas are searching for is something that can make wash day even easier and give great results too. Enter the Naturalicious Hair Care System – a 3 step process that does the work of 13 products. It hardly seems possible but this new innovative line is transforming conventional thinking about when and how we wash our hair. Now smart and savvy naturalistas can get their hair washed, detangled, conditioned, and styled in under 1 hour.

About Naturalicious

Naturalicious was founded in Detroit by Gwen Jimmere. She is the first African American woman to hold a patent for a natural hair care product. This system was designed for busy women who want fabulous hair but don’t have the time. These products streamline the wash-day process making it possible for women to complete their whole routine in a fraction of the time. With this system you don’t need a product for every step of your haircare routine (i.e., deep conditioner, sealer, leave-in, etc.). You only need the 3 products in the system. The product line is sulfate, paraben, mineral oil, petroleum, gluten, and cruelty free. The Naturalicious Hair Care System consists of these 3 products:

  • Step 1: Moroccan Rhassoul 5-in-1 Clay Treatment
  • Step 2: Moisture Infusion Styling Crème
  • Step 3: Divine Shine Moisture Lock & Frizz Fighter


How it works

At the heart of this system is the Moroccan Rhassoul 5-in-1 Clay Treatment. Rhassoul clay is renowned for its detoxifying, healing, and absorptive qualities. It is excellent for drawing out impurities and toxins, removing product build up, and cleansing hair without stripping it of natural oils. It nourishes hair with essential minerals and vitamins effectively moisturizing and softening the hair. It also improves curl definition. The Naturalicious 5-in-1 Clay Treatment will replace the work of your:

  • cleanser
  • smoothing conditioner
  • detangler
  • deep conditioner
  • leave-in

Next in the lineup is the Moisture Infusion Styling Crème. Included in the ingredient list is coconut oil, sunflower oil, shea butter and vitamin E. It aids with dryness, frizz, and heat damage. This product will do the work of your:

  • moisturizer
  • styling crème
  • heat protectant

Last on the roster is the Divine Shine Moisture Lock and Frizz Fighter. Brimming with almond oil which helps to grow and thicken hair; olive oil which is an excellent sealant; and safflower oil used to balance and moisturize hair, this product gives you shine without the greasy feeling.  Like the other products it has multiple uses including:

  • sealant
  • curl definer
  • smooths straight styles
  • adds sheen
  • hot oil treatment

What does it mean for you?

Naturalicious is revolutionizing wash-day. Not only does it deliver on a quicker wash-day routine, but naturalistas can also feel confident in knowing that their hair will look great too. Soft, shiny, more manageable and defined hair are just some of the results to expect. This system will keep naturalistas looking beautiful and loving their natural curls while helping them save money and time, and who doesn’t want that.

Named one of the top six beauty brands in the U.S. by Black Enterprise Magazine, Naturalicious has also been featured in the Washington Post, Entrepreneur, Essence, Fast Company, and Buzzfeed.

Naturalicious was previously only available in the U.S. but it is now available in Canada at

Naturalicious is available at